A Commitment to Excellence
in Synthetic Lubrication
First In Synthetics"®
The History of AMSOIL
a jet fighter squadron commander Lieutenant Colonel
Albert J. Amatuzio had ample opportunity to witness
synthetic lubricants in action. These oils are used
exclusively in jet engines because of three extraordinary
performance characteristics: an ability to reduce
friction and wear on engine components, an ability
to function dependably at severe temperature extremes
and an ability to withstand rigorous and lengthy engine
operation without chemical breakdown.
that these same benefits would probe invaluable in
combustion engines, Al Amatuzio formulated the first
synthetic motor oil in the world to meet API service
requirements for automobile engines. The new lubricant
performed like no other before it. When the first
can of AMSOIL 10W-40 appeared on the market in 1972,
it signaled the birth of an entire industry. AMSOIL
synthetic lubricants have expanded the boundries of
lubrication science and redifined the performance
possibilities of modern machinery and engines.
AMSOIL INC. was founded on Al Amatuzio's
desire for technical innovation, his commitment to
high quality and his belief that consumers would respond
to a superior product. The company has remained true
to these ideals; its history is a checklist of revolutionary
products that have withstood the tests of time. As
the pioneer corporation in the field of synthetic
lubrication, AMSOIL sees its Commitment to Excellence
as a historical responsibility, and A.J. Amatuzio's
energy and vision continue to drive the company forward.
is The Company of Firsts
Documented History of Innovation and Leadership
to develop an API rated 100 percent synthetic motor
- First to introduce the concept
of "extended drain intervals" with a recommended
25,000-mile/12-month drain interval.
- First U.S. company to utilize
the NOACK volatility test as a standard of performance
- First to produce synthetic
motor oils for diesel engines, racing engines, turbos
and marine engines.
- First to introduce synthetic
oils that legitimately contribute to improving fuel
- First to manufacture synthetic
gear lube for automotive use.
- First to manufacture a 100:1
pre-mix synthetic 2-cycle oil.
- First to manufacture a synthetic
automatic transmission fluid for automotive use.
- First in Synthetics, Second to None
AMSOIL formulates a
wide selection of synthetic lubricating oils for all
types of engine and gear applications, including those
for specialized vehicles and severe operating conditions.
In addition, AMSOIL has developed sophisticated fuel
additives, filtration systems and other companion
products that supplement and extend lubricant performance.
This complete line
of qulaity products is recognized by countless private
motorists, fleet managers and industrial administrators
as the best and most cost-effective choice for increasing
engine performance, reducing maintenance and prolonging
vehicle and equipment life.
AMSOIL corporate headquarters, manufacturing plants,
and main distribution center are located in Superior,
Wisconsin, with several regional warehouses strategically
located throughout North America and overseas. These
facilities cover a total of more than 300,000 square
The state-of-the-art lubricant production
plant contains materials blending and bulk storage
facilities, as well as high speed canning lines and
packaging equipment. A separate plant is thoroughly
equipped with specialized tools and machinery for
the manufacture of AMSOIL's various air and oil filters.
The main warehouse serves as the hub of a global distribution
network; bottles, cases, drums and totes bearing the
AMSOIL label are shipped worldwide. Capacity is geared
to meet projected market demands decades away.
Research and Development
The AMSOIL research
lab has been redesigned to incorporate more
of the latest cutting edge technology and
research equipment. The overall size of
the facility was doubled, allowing more
capacity for testing, formulating and research.
Research and testing are high priorities
at AMSOIL. Specialists in every facet of synthetic
lubricant technology staff our research and development
facilities. The chemical and engine test laboratories
are well equipped with the sensitive analytical instruments
needed for design and development of the world's finest
Quality assurance test procedures
are rigorous and begin with analysis of every single
barrel of raw material that enters the plant. Both
during new product development and as a continuing
control on the manufacturing process, AMSOIL lubricants
are subjected to an exhaustive series of standardized
industry tests, including those that measure film
and shear strength, flashpoint, volatility and high-
and low-temperature viscosity.
No other lubricant manufacturer
in the world matches the high quality standards set
by AMSOIL, and all AMSOIL synthetic lubricants exceed
industry specifications by a wide margin. Our 100%
American-made products pass even Europe's more stringent
tests with "flying colors."
Even the most comprehensive lab
testing must be validated in the field. AMSOIL products
are proven in intensive field demonstrations involving
automobiles, trucks and commercial and industrial
equipment in real-world service situations. Long-range
studies have involved vehicles requiring the most
sever lubricant applications: taxicabs, delivery fleets,
police and emergency vehicles, over-the-road transports
and heavy-duty construction and industrial machinery.
Results of test performed under
these extreme operating conditions demonstrate that
AMSOIL products reduce engine wear, decrease maintenance
time, maximize fuel efficiency and increase fleet
The final, conclusive proof of any
lubrication product is, of course, the superior performance
acknowledged by satisfied consumers and cost-conscious
As our world strengthens its environmental
policies and grapples with pollution issues, the ecological
wisdom of using synthetic lubricants becomes obvious.
AMSOIL synthetic motor oils outlast regular petroleum-based
oils by as much as eleven times. These remarkably
long drain intervals help ease the world's waste-disposal
problem: users of synthetics simply have much less
oil and fewer plastic containers to deal with. The
combined use of AMSOIL motor oil, air and oil filters
and engine oil analysis has now made one-fill, zero-waste
lubrication a reality.
The superior lubricity of AMSOIL
products means much less friction, drag and wear on
critical engine parts. The resulting improvement in
fuel efficiency and reduction of emission levels contribute
to the conservation of natural resources and protection
of the atmosphere. Additionally, AMSOIL has made the
technology of biodegradability a top research priority,
with encouraging recent successes.
AMSOIL INC. is determined to meet
the challenge of the lubrication industry's environmental
responsibilities head on. Our long-standing quality
products lead the way to a greener, healthier planet
for the next generation.
The Future with
world relies on technology to meet ever-increasing
demands of transportation, manufacturing and industry.
The use of high quality synthetic lubricants to meet
these demands has grown steadily. However, tomorrow's
needs will be different from today's. AMSOL INC. anticipates
these needs and will remain on the leading edge of
As engineering and automotive technologies
progress and generate higher performance machinery,
it is certain that synthetic lubrication will be the
ONLY choice for most applications. AMSOIL will maintain
its Commitment To Excellence and continue to set the
standards by which other lubricants are judged.
AMSOIL has been the leader in quality
synthetic lubrication for almost three decades, and
will continue to introduce dynamic and innovative
products to meet the challenges of the 21st century.